Branding Nandi County
Branding is one of the most important aspects of any institution or organization. An effective brand strategy gives you a major edge in increasingly competitive markets and builds credibility and trust.
The County Government of Nandi held a consultative meeting with officials from the Brand Kenya. The main purpose of the meeting was to discuss the way forward regarding the branding and marketing opportunities for Nandi County which includes the county branding index and the Mark of identity.
Speaking during the meeting, the Ag. County Secretary said that, when the County Government presents itself in a professional way, and when there is social proof that its products and service are quality, prospects will have trust and feel more comfortable getting services.
The CECM in charge of Tourism, Culture and Social Welfare Valentine Chumo emphasized that branding Nandi gives the county a desired impression so when people see it, they instantly think and feel what you want them to think and feel. She added that Nandi County has a huge potential that can only be realized if the right marketing strategy is adopted.
Brand Kenya recently launched a new initiative to brand locally manufactured goods for local and international market. The “Made in Kenya” trademark will be affixed on all Kenyan products for identification, authentication and marketing purposes. It will also ensure producers become more responsible for quality. According to the Kenya Bureau of Statistics, Kenya’s leading exports include tea (25%), horticulture (19%), and cloth (6%), coffee (2%), tobacco products (2%), and iron and steel products (2%). Brand Kenya says there is need to distinguish authentic Kenyan-made products in the face of increasing competition.