News Detail

Chebet Marion December 10, 2020


Video production is an emerging trend of communication that has been embraced by Governments and Non-Governmental institutions. It is mostly used due to its engaging nature. Many people prefer watching than reading. This explains the recent interest in videos as a form of communication.

The County government of Nandi in partnership with The National Agricultural and Rural Inclusive Project (NARIGP) Through Digital Green organized a 3-day training for its video production team. The training held at Allen’s Hotel in Kapsabet focused on creating instructional videos for Nandi County farmers on the 4 value chains including Avocado, dairy, poultry and Irish potatoes.

A section of the production team at the training

Nandi County is an agricultural county with more than 95% of the residents depending entirely on it to earn a living. This is why NARIGP with the County Government has partnered to ensure that farmers get the necessary support to maximize on profits.

Digital Green Lead Trainer Tonny Okuku

With new trends in the communication field, having a better video communication skill would enable farmers from the county get an edge over other farmers leading to increased sales for their produce as well attracting new funding from different organizations to support the Agricultural activities.

East Africa Digital Green Coordinator Mr. Henry Kinyua

During the training, the team were taken through the video production guidelines by Digital Green Lead Trainer Mr. Tonny Okuku which entails, community mobilization, content development, production and dissemination. The videos will be done in local dialect and the extension officers will be the link between farmers and the production team.

With this knowledge, the County production team is expected to upscale its video production of documenting development activities across the county. Already the team has been able to do videos on some success stories that includes the AI program, Mechanised Potato harvesting and coffee farming. All the videos are available on our County YouTube channel. Here is the link:

CECM Agriculture and Cooperative Development Dr. Kiplimo Lagat and Chief Officer for Agriculture Mr. Wilson Lelei at the training

Present during the meeting was County Executive Committee Member in charge of Agriculture and Cooperative Development Dr. Kiplimo Lagat, Chief Officer for Agriculture Mr. Wilson Lelei and East Africa Digital Green Coordinator Mr.  Henry Kinyua.

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